Research & Insights

In the past ten years, Georgia has gone through an incredible transformation and emerged as a highly competitive tourist hotspot, drawing travelers from diverse regions such as the CIS, the Middle East, Europe, and Asia. The number of international visitor trips in Georgia has seen a remarkable upswing, reaching 7.7 million in 2019. Despite the hurdles posed by the COVID-19 pandemic, the tourism industry has made a remarkable recovery. In 2021, the country welcomed 1.721 million visitors, marking a 14% increase, and in 2022, there was a striking resurgence with 4.703 million visitors, a remarkable 173% increase. During the first nine months of 2023, Georgia received over 4.828 million visitors, signaling a 45% recovery compared to the same period in 2022.

Georgia has become a highly sought-after tourist destination, particularly for its neighboring countries. Moreover, the country has experienced a substantial influx of visitors from Central and Eastern Europe, with 2,611,238 guests in the first three quarters of 2023. Furthermore, there is a growing trend of visitors from Middle East and Asian countries as well.