Research & Insights

With a 6% increase in international visitor trips and 79% of visitors staying overnight in Q1-Q2 2024, Georgia’s hospitality industry is thriving. Visitors are drawn by the country's rich culture, cuisine, and stunning landscapes. Tbilisi remains the top destination, attracting 56% of all international visitors in the first half of 2024. With a 36.1% rise in international arrivals at Tbilisi International Airport, the city is solidifying its status as a global hotspot. 

Batumi is also seeing record numbers of international visitors, with a 40.6% increase in arrivals at Batumi International Airport in Q1-Q2 2024, strengthening its reputation as a prime tourist destination.