Success Stories

Gurjaani Municipality, including the city and 30 surrounding villages, had untapped potential and lacked a cohesive development strategy to address community needs, stimulate economic growth, and attract tourism. The region needed a comprehensive vision to guide its spatial and socio-economic development in a sustainable and inclusive way.

Cushman & Wakefield | Veritas, in collaboration with Studio 21, developed a strategic spatial development plan for Gurjaani. The process included detailed surveys, socio-economic analysis, and community engagement to identify key opportunities.
The plan proposed a variety of transformative initiatives, including:

• Spa and Wellness Destination: Revitalizing Akhtala into a modern wellness resort. 
• Spaces to Shop, Dine, and Stay: Designing retail, dining, hotel, and wine market zones. 
• Festival Hub: Creating flexible open spaces for cultural events and seasonal festivals. 
• Connected City Center: Establishing a pedestrian-friendly network linking key sites. 

Tourism Routes and Resort Clusters: Highlighting areas like Lakbe Lake and Cheremi Village as eco-tourism and hiking destinations.

The master plan provides Gurjaani with a clear, actionable development roadmap aligned with its long-term aspirations. It positions the municipality as a vibrant, tourism-ready, and resident-friendly region with a strong identity, capable of attracting investment, improving quality of life, and driving sustainable growth.